Role: User Experience Lead (Contract)

Company: DatingInGroups.com

When: 2012

Dating in Groups is a group dating startup based in the Washington DC area.

As UX lead for this project, I completed the initial workflow diagrams and wireframes and worked with developers and designers to implement them.

The site design was intended to be as simple as possible – to feel more like an app than a website. The primary goal was to take potential users from the landing page (initially the homepage) to attending a group date quickly and with as little friction as possible.

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